TALEM Process

Demographic

Lifestyle

Survivor, optemist, and looking to improve their life. Goal oriented, honest, and persistant.
  
12 to 25 year old youth who are at risk or currently in a place of homelessness looking to become independant and stable.
  
Personal Goals

Become self-sustaining, continually learn, and become a part of a bigger picture.
  
Takeaways

The ability to help and be a part of a system, community and goal that further influences and helps people in the same situations they are in.
  
Influences
Media, peers, government, law, and society.
  

Visual Audit/Mood Board

Naming

Adjectives

  • Achievement
  • Empowerment
  • Revitalization
  • Peaceful
  • Compassionate
  
E​​xperiences

  • Reaching a mountaintop.
  • Passing an exam.
  • Finding something you lost a while back.
  

Sketches

Digital Logo

Fonts

Color Palette

Final