DEMOGRAPHICS

Mid-twenties to late forties risk taking adventurers who like to travel and get outside on the weekends to experience life. Middle class of all races with a high-school to college education.

PERSONAL GOALS

INFLUENCES

Health and fitness, building and maintaining friendships, creating manageable weekend lifestyle.
Sports magazines, breweries, food network, nature photography, outdoor activities.

TAKAWAYS

LIFESTYLE

They want to be able to have a portable solution to carrying a larger quantity of beer from one location to another in an unconventional way.  
Adventurer, hiker, avid urban and naturist. Traveler, explorer and summer enthusiast.  

VISUAL AUDIT BOARD

EXPERIENCES

ADJECTIVES

Kicking back after a long day.
Getting to a road-trip destination.
Hiking a mountain.  
Rustic
Adventurous
Unconventional
Portable
Industrial

NAMING

SKETCHES

DIGITAL LOGOS 

FONTS

Sketches

Digital Logos

Fonts

Color Palette

Digital Flat

Through the process of creating this package design, there were many edits before the final product. I made sure to buy more than enough canisters to try various design explorations. The Ideation phase was the longest but most rewarding process. I used a number of different materials such as metallic spray paint, and image transfer paper as attempts before the final iteration, featuring adhesive vinyl seen below.

Final