Frequency App Process

Demographic

Lifestyle

The on the go traveler, coffee shop enthusiast, the bus waiter, the recovering angrybirds addict, and the quick fix media guy.
  
All ages who enjoy learning about their passions through current happenings.
  
Takeaways​​

To have something to occupy time in a way that is beneficial to the mind and catches the interest of the reader.
  
Personal Goals

Academics, keeping current, living an involved lifestyle and relaxation.
  
Influences
Art, science, media, current events, peers, desire, and knowledge.
  

Visual Audit/Mood Board

Naming

Sketches

Digital Logos

Fonts

Color Palette

Digital Flat

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Final

Adjectives

  • Vocal
  • Adventurous
  • Engaging
  • Satisfaction
  • Curious
      
  
E​​xperiences

  • Taking up a new hobby.
  • Learning new things.
  • Listening to your favorite station.