Emerald City Lights Process

Demographic

Lifestyle

Artist, learner, truth seeker, expressionist, community enthusiast, and free thinker.
  
All ages in the Puget Sound area involved in or interested in the Arts.
  
Takeaways​​

The satisfaction of knowing that there are other artists outside of themselves who are pursuing the same dreams.
  
Personal Goals

Become part of a larger community, take their craft to the next stage, and create a thriving environment to grow as an artist.
  
Influences
Music, dance, fine art, pop culture, media, unconventionalism and peers.
  

Visual Audit/Mood Board

Naming

Sketches

Digital Logos

Fonts

Color Palette

Digital Comps

Final

Adjectives

  • Artistic
  • Inviting
  • Discovery
  • Redefine
  • Jewel
      
  
E​​xperiences

  • Getting back to the basics.
  • Looking at something in a new way.
  • Completing a small goal.